Everything You Need To Know When Considering A Rebrand
Is your old brand holding you back? If your brand is tired or no longer reflects what you do, a rebrand agency can transform your business from the inside out.
What is rebranding?
Brands succeed when they connect with their audience on two levels: emotion and logic. Emotional connections are formed using aesthetics, values, personality, and tone of voice. Logical connections are formed using clear, informative communication, and seamless experiences.
Successful companies are continually adapting and refining themselves to move in sync with their audiences. People inevitably change and when businesses fail to change, they are left behind.
Rebranding is the process of adapting and changing to reposition as the most desirable choice of the audience. Whether it’s a refresh of the design, your values, your messaging or even a refinement of the user experience, a rebrand agency specialises in this process. When rebranding your business, it’s imperative you build on what is working, refine out what is not working and understand where the risks lie in that process (cheap solutions that neglect strategy, commonly have negative long-term effects on the business.
Why do companies rebrand?
1 — Make themselves stand out from the crowd
Rebranding allows you to assess your positioning and produce eye-catching, contemporary designs.
2 — Gain insight
The key to your success is a fresh brand approach. It gives your entire business direction and brings everything together cohesively.
3 — Gain extra income
Your rebrand will enable you to continuously market yourself, attract new clients, and grow your market share.
Want to chat about rebranding? Contact our Team today
Should you consider rebranding?
It takes time and effort to build a brand, therefore branding is not something you do once. Things change: there are new rivals, new goods, changing demands and values. Your company will grow and change. To guarantee your brand remains profitable and current, you must regularly evaluate its design.
Rebranding is a difficult undertaking that requires meticulous execution in order to preserve your current reputation and clientele. You must be sure that now is the ideal time to rebrand.
When to consider rebranding
Rebranding makes sense if you're thinking about it because your brand doesn't adequately represent your vision, goal, values, and purpose. Other elements might potentially be in play:
Your logo and identity are stale because aesthetic trends change so quickly, it's risky to keep your designs current. It's probably time for an update if your logo is older than seven years.
Your intended market has changed if your clients are changing, your current brand might no longer be relevant.
Moving or expanding A brand update may be ideal at this time if you are moving or expanding geographically.
You've changed Often, during the start-up phase, brands are created. Refreshing your logo, positioning, and brand strategy may be the solution if the brand you created in the beginning no longer represents your company.
You've grown a good moment to rebrand is after a merger or acquisition. The new team will be brought together on a common mission by a new brand that embodies the new organisation.
When rebranding is probably not a good idea
Often, branding is not to blame for underwhelming results. In order to identify whether your brand is the problem or something else, you must thoroughly study your company, industry, market, and customers. Additionally, be careful not to rebrand for the following reasons:
You're sick of your brand, but that doesn't imply your customers are. Just because you find your logo boring doesn't mean they are, either.
You're using it as a band-aid; refrain from trying to use a rebrand to hide a bigger issue. A fresh brand may or may not help if anything has gone wrong and your reputation has suffered.
If you don't think you can finish the process, be aware that it is time-consuming and that you will need to alter all of your digital and physical assets, including your website, social media accounts, advertisements, packaging, business cards, and uniforms.
We can help if you're still unsure about if a rebrand is the best option for you.
A full or partial branding should you implement?
A change to your current identity constitutes a partial rebrand. Your company name, core principles, and positioning may have only been updated along with your logo and colour scheme. A full rebrand involves a total revamp. As you reevaluate your name, logo, purpose, personality, and every component of your messaging and brand identity, everything is up for grabs.
With a partial rebrand, revitalise your image
This is advantageous for current companies with strong brand recognition and customer loyalty. Consider it a makeover that offers you a brand-new appearance. You'll get a fresh lease on life by updating your logo, colours, marketing materials, and typefaces.
Fix more serious issues by completely rebranding
A complete rebrand may be the best option if there have been significant changes to your purpose, vision, and values. Perhaps after you first developed your brand, your company has undergone such significant transformation that it no longer accurately reflects what you do or where you intend to go.
Do you want to discuss a complete or partial rebrand? Get in touch with our Team
The essentials of a successful rebranding plan
Your rebrand's ultimate goal is to alter how your customers view you. Rebranding is a laborious process, whether you're doing it because your logo and brand feel obsolete or because they no longer accurately reflect the development of your company. Make sure you heed these recommendations to make the effort successful.
Think about your ‘why’
Why did you initially launch your company? Make sure you are aware of your purpose, vision, and mission because these should all be reflected in your brand.
Know who they are
Your brand must appeal to your target audience on every level. Make sure you comprehend what motivates them. Instead of being pushy, concentrate on developing relationships.
Keep your adversaries nearby
Keep tabs on what your rivals are doing and how they are positioning themselves. Make sure your rebrand sets you apart and emphasises your special advantages.
Make decisions based on data
When making decisions concerning your brand, try not to rely solely on your perspective. You're probably too close to have a clear look. To gather reliable data, talk to your customers or conduct study.
Be reliable
Unpredictability breeds mistrust. If your brand undergoes changes, make sure to update all materials consistently, including your digital and physical branding designs.
Bring your group with you
Your company's workforce may be its most vocal brand advocates. Keep them connected and benefit when their involvement soars since change can be unsettling.
Invest in a specialist
In the long run, it will save you time and money, and a professional will be much more adept at capturing your idea and turning it into a stunning visual identity.
Click here to see more information about our rebranding services
What does a company that rebrands do?
A branding firm is responsible for developing new brands and modernising existing ones. In the event that you require a refresh, a rebranding agency will assist you in evaluating your need for rebranding and deciding the scope of the rebrand that is necessary. Then they will develop a new brand that both you and your customers will be proud of. Our tried-and-true rebranding method at Societal produces results.
Our method of creating brands
1 — Examine
To start, we'll examine your company, your clients, and your rivals to determine where you stand. Rebranding agencies must evaluate the "today" in order to create a success road map. We do a comprehensive audit so that we can recommend whether a rebrand is necessary and, if so, how extensive it should be.
2 — Describe
We may need to realign your goal, vision, and values as well as reevaluate your company name and tagline depending on the findings of the investigation. From there, we design your brand's narrative, positioning, and message to appeal to your target audience.
3 — Create
Then, design agencies help you modernise the elements of your brand identity that require an update. It might only be some new colours, or it might be a new name, logo, messaging, or anything else. We'll update our brand standards to ensure continued creative coherence.
4 — Implement
Finally, we'll assist you in launching your new brand with a thorough marketing plan. That could involve redesigning current websites and assets to reflect the updated branding or starting from scratch. We'll make sure to cover every aspect, ensuring a successful and easy transition.
Why work with a Sydney rebranding firm?
Your branding approach will be expertly clarified by a rebranding agency. Simply said, the average person can't do it successfully. You'll need a talented, innovative staff on the job if you want success.
You're probably trying to remedy something if you're considering rebranding
You might wish to make your general direction clearer and more precise. You can be unsure of the values or direction of your brand. Your brand may not accurately reflect your principles. Or perhaps your brand is just appearing worn out.
It's improbable that you could accomplish whatever it is you're doing on your own. Teams of professionals with a variety of talents are assembled by rebranding companies to provide rebranding and brand development services. Your company will benefit from the expertise of its researchers, strategists, designers, developers, copywriters, and marketing specialists in rebranding.
