Animation
From logos to icons, motion is a sure-fire way to engage and excite your audience.
Value
A recent study by Intel Corp found that animated content increased the audience’s attention span by 400 percent more than still imagery.
Neuroscientists are finding that new and exciting things trigger the reward system in our brains. It’s a relatively new experience to see the movement of a logo and branded content, and it’s having a strong effect on consumers.
According to numerous leading authorities on marketing performance, animated content is a key driver of consumer engagement in the digital world. Here are a few compelling stats;
Animated content is 12 times more likely to be watched than text is to be read
Animated content on landing pages is capable of increasing conversion rates by over 80%
Visuals—gifs, images, and video—boost engagement with social media, boosting views by 48%
Adding moving content to marketing emails can boost click-through rates by 200-300%
In a study by the market research firm Insivia, researchers discovered that viewers retain 95% of a message when seen as a video or as animated content, compared to 10% when reading as static text or graphic.
Timeframe Animation projects typically take 2 - 4 weeks depending on the specific scope of each brief.
Budget As the complexity varies dramatically, the costs vary from 1.5k to 4k, we will provide you with a quote prior to any work commencing.
Deliverable You’ll be provided with all the necessary file formats, and the editable source files can be purchased for an additional fee.
Process
Design that moves, moves its audience.
Here’s our collaborative, four-step process:
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All our best work starts by understanding your business and analysing its position in the market. With your needs and goals in mind, we’re dedicated to understanding the heart of your business, defining your primary value proposition and brand values to create a unified blueprint for all communications.
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With a thorough understanding of your business, we collate our research and insights into a strategy that becomes the guiding star for everything we create. We explore several viable creative directions and present our work with visual mockups to fully express the intended vision.
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To ensure the most effective outcome, we collaborate with you to refine a chosen concept that we can be confident will nail your goals and help your brand reach its full potential so you can move forward with focus, clarity and confidence.
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All of our work is delivered to industry standards, ready for you to implement in your business, but chances are, your project is one component of your audience's journey. After delivery, we'll supply you with recommendations for your next steps and ways you could further engage your audience to reach your goals.
