5000BC
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More than a barber, this is a culture like no other. 5000BC are establishing a refuge for relaxation and banter, nestled within the hustle and bustle of Sydney’s CBD.
We needed to capture their vision, guide the brand strategy and rollout a unique brand identity across all touchpoints from the ground up.
The underscore and ’c’ combination creates the shape of the ‘5’ (rotated 180°), whilst the icon features a ‘v’ with a line over it — the Roman numeral for the number 5,000.
They aim to provide a service that’s beyond comparison and we aimed to create an identity that speaks to that.
Location
Sydney, Australia
Project Scope
Brand Strategy
Brand Design
Signage Design
Digital Strategy



A refuge for relaxation and banter, nestled within the hustle and bustle of Sydney’s CBD.








We needed to capture their vision, guide the brand strategy and rollout a unique brand identity across all touchpoints from the ground up. Their aim is to provide a service that’s beyond comparison and we aimed to create an identity that speaks to that.
