Hoju Soju

This question steered the development of Hoju Soju, an All-Australian take on the Old Seoul Classic.
From brand strategy and development to packaging and digital design, this multifaceted project required forethought from every angle as we set out to build from the ground up, a brand fit to bridge years of Korean Tradition with modern Australian Culture.

Location

Sydney, Australia

Project Scope

Brand Strategy
Brand Design
Packaging Design
Digital Design

  
    A brand fit to bridge years of Korean Tradition with modern Australian Culture.
    This multifaceted project required forethought from every angle as we set out to build from the ground up.