Helping businesses move forward with focus, clarity and confidence using strong strategy and creative branding.

We turn businesses into brands that think big and shape society.

Location
Taren Point, Sydney

We’re on a mission to truly discover each brand’s heart in order to honestly and effectively engage its consumer. Brands need a purpose they can articulate, a consumer they can identify, and a point of difference that makes them irresistible.

As businesses grow, things inevitably get more complex and knowing how to move forward can seem impossible. What they really need is an honest analysis; They need a straight-to-the-point strategy; They need clear direction; and they need a well-designed brand.

Our company values are at the heart of everything we do, they’re our 5 guiding stars: Family First, Outcomes Focussed, Honest and Transparent, Positive, & Supportive.

We aim to unpack the deeper narrative of each brand and position it for a broader impact within it’s society.

Services

We’re commonly working with small to medium-sized businesses within the Tech, Finance and Professional Services industries.

We specialise in thinking strategically and approach all our work from a results-focussed angle. Each day we’re either creating new logos, brands and products, or reimagining and reviving existing ones. From a workflow perspective, some people work with us on a project-by-project basis, and some work with us on a monthly retainer.

Some of our clients

A photo of Josh Brown, the director of Sydney Creative Agency, Societal sitting next to Maddy Thompson, the lead designer and head of brand strategy.

Josh Brown
Maddy Thompson

Director
Lead Designer

At Societal, our team of branding experts have extensive experience in the industry, and use a combination of strategic thinking and creative design to develop a brand design that is tailored to your unique business.

We work with you every step of the way, from the initial discovery phase, to the final implementation. Our process is designed to be collaborative and transparent, ensuring that you are fully involved in the decision-making process.

“Societal has an amazing ability to understand and execute the vision of a company. It's not often you find someone who is the whole package.”

— Matthew, creator of matt sherwen

A photo of Josh Brown, the director of Sydney Creative Agency, Societal. It shows the brand designer giving a talk at the design conference Semi Permanent in 2023.

Semi Permanent 2023
Squarespace x Societal Partnership