5000BC

  • More than a barber, this is a culture like no other. 5000BC are establishing a refuge for relaxation and banter, nestled within the hustle and bustle of Sydney’s CBD.

    We needed to capture their vision, guide the brand strategy and rollout a unique brand identity across all touchpoints from the ground up.

    The underscore and ’c’ combination creates the shape of the ‘5’ (rotated 180°), whilst the icon features a ‘v’ with a line over it — the Roman numeral for the number 5,000.

    They aim to provide a service that’s beyond comparison and we aimed to create an identity that speaks to that.

Location

Sydney, Australia

Project Scope

Brand Strategy
Brand Design
Signage Design
Digital Strategy

A refuge for relaxation and banter, nestled within the hustle and bustle of Sydney’s CBD.

We needed to capture their vision, guide the brand strategy and rollout a unique brand identity across all touchpoints from the ground up. Their aim is to provide a service that’s beyond comparison and we aimed to create an identity that speaks to that.