Pro Podcast
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Pro Podcast is a full-service podcasting studio turning ideas of every scale into audio and visual experiences that connect and captivate.
After the initial years of delivering the highest quality production services from seasoned professionals, Pro Podcast quickly outgrew its visual identity and was in need of a refresh.
A cosmetic fix would have been a simple solution, but we didn’t want to leave any untapped potential on the table. After stepping back to assess the greater goals for the business we developed a brand strategy that could see Pro Podcast through to its next stage of operations. This led us to redevelop the digital strategy, optimise the user journey, and overhaul the visual identity.
Pro Podcast is now equipped to effectively connect with its ideal clients and serve them well, all while looking like the industry-leading production powerhouse it has grown to be.
Location
Sydney, Australia
Project Scope
Brand Strategy
Brand Design
Print Design
Digital Strategy
Digital Design
“The difference was an additional $80K in revenue. I purely put that down to having a clear and concise brand strategy.”
“Societal’s clarity, articulation, and skill in shaping our brand, digital, and social strategy completely changed how I felt about our business because it gave me the confidence to go to market. I'm so proud of what we've achieved here at Pro Podcast. The rebranding process really affected our revenue as well.
The difference between working with Societal versus not working with them was an additional $80,000 in revenue. I put that down, purely, to having a clear and concise brand strategy.”
— Darcy Milne, Founder and HEAD OF PRODUCTION
“ I absolutely didn't know how important a creative brand agency was until we had to go through a rebranding process. I sought out the help of Societal and let me tell you, honest-to-God game-changer. ”
— Darcy Milne, Founder and HEAD OF PRODUCTION
