Packaging Design
Creating visually appealing and functional packaging is essential for standing out on store shelves and making a lasting impression on your target audience.
Service Offerings
At Societal, we specialise in helping businesses create packaging that accurately represents their brand, protects the product and is easy for the customer to interact with.
Our packaging design service includes:
Packaging Design
We specialise in purpose-lead packaging design that represents your brand, appeals to your target audience and smashes the competition out of the water. We dedicate ample time to researching your competitors and understanding how to best increase shelf appeal so your product can become the cult-loved essential that your audience can’t go without.
Product Architecture
Be confident that you're offering everything your audience is looking for in the right places at the right times. We can advise in the structuring of your product ranges and ensuring your product family is intuitive and effective.
Production Collaboration
If required, we can collaborate with engineers, manufacturers, and suppliers to ensure the packaging is functional and can be produced at scale.
Keep it special
Transform your product's appeal with expert packaging design services that leave the unremarkable and uninspiring in the dust. By crafting compelling packaging we ensure that the external presentation aligns with the excellence of the product inside, creating a memorable and impactful brand experience for consumers.
Shelf appeal
When shelf appeal can make or break a product, ensuring visibility on a crowded shelf with a captivating design is paramount. Outshine rival products and compel consumer purchases with a strategic packaging design that takes your brand recognition and customer experience to the next level.
Cohesion is key
Forge a unified brand experience by implementing a cohesively packaged product range. Our packaging design services enhance the overall consumer experience, creating a powerful and lasting impression that fosters brand loyalty.
Work with us to start moving with confidence and clarity today
Approach
Creating visually appealing and functional packaging is essential for standing out on store shelves and making a lasting impression on your target audience. At Societal, we have the skills and expertise to help you design packaging that accurately represents your brand, protects the product and is easy for the customer to interact with, and collaborate with engineers and manufacturers to ensure that the packaging is functional and can be produced at scale.
Process
Make a lasting impression that cultivates consumer loyalty.
Here’s our collaborative, four-step process:
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We delve into understanding your product, its market placement and competitors. Immersed in your objectives, we outline your packaging needs and identify key brand attributes. This results in a comprehensive blueprint that shapes all packaging communications.
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Informed by a thorough understanding of your product, we explore creative avenues and present visual mockups that vividly convey the envisioned packaging design. This stage ensures a harmonious blend of strategy and aesthetics that are sure to appeal to your target demographic.
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We collaborate with you to refine a chosen concept that aligns seamlessly with your objectives. This collaborative approach ensures a solution that empowers your brand to realize its full potential at every touchpoint and in every piece of collateral.
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After communicating with your suppliers, we deliver a polished, ready-to-implement packaging design. Acknowledging that your packaging is a vital touchpoint in your audience's journey, we go beyond delivery, offering insightful recommendations for your next steps. These suggestions empower you to further engage your audience and accomplish your goals.
